Hey everyone, I’m running a small online store, and I’m completely overwhelmed by all the different numbers and reports I keep seeing. People keep talking about metrics like AOV, LTV, and retention rates, but I honestly don’t know which ones are worth focusing on. Can anyone give me advice on where to start without drowning in data?
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I’ve been exactly where you are, and I know how confusing it can be when you’re new to tracking eCommerce performance. My advice is to start small and focus on three key metrics: conversion rate, average order value, and customer lifetime value. These three give you a solid understanding of how well your store is turning visitors into buyers and how much they’re really worth to your business over time. Once you get comfortable with those, you can expand into other areas like retention or cart abandonment rates. I highly recommend reading https://flowium.com/blog/ecommerce-metrics/ – it’s a clear, beginner-friendly guide that explains which metrics truly matter and how to use them to grow your store without getting lost in endless data points.